Social media fracturing produces fragmented collective time held together by affective endorsement
Evidence
Unlike reading newspapers (or news tickers, or even the bullet comments on Bilibili), watching stories on Instagram’s home feed (but also reading posts on Facebook’s news feed or on Twitter’s home feed) means that individual users see different content. … Both practices, as with received likes, induce affective responses as a form of endorsement in a community of users (to be liked, in a sense, is to be included). — Aris Komporozos-Athanasiou, Speculative Communities, 210
Categorization
Category: Causal Relationships
- XREF: The point that liking constitutes inclusion connects to the trading-floor reputation logic: being vetted/reposted as a form of belonging in a speculative community.