Social media conglomerates are themselves deeply financialized speculative ventures.

Evidence

Speculative technologies have enabled a rapid expansion of virtual collectivities during the past decade: platforms like Instagram, YouTube, Facebook, and Reddit emerged out of Silicon Valley and US university campuses before taking major urban centers by storm. Even so, their current demographic spread globally is broader than ever. In the United States, the adoption of image-based social media and mobile dating apps has been increasing across urban, suburban, and rural areas, with impressive growth across all four US regions. The conglomerates behind these technologies are themselves deeply financialized. Their own meteoric rise (and, for some among them, an equally dramatic demise) is shaped by the spectacle of finance, and their individual operations are girded by intense speculation. Technology workers are often paid in stock shares, venture capitalists pay upfront, and a massive user base is cultivated before the companies go public. Appearance (conjuring the image of the “next big thing” in the eyes of the market) is all-important, even if it means running at a colossal loss. — Aris Komporozos-Athanasiou, Speculative Communities, 175

Categorization

Category: Causal Relationships

  • XREF: Connects directly to the reader’s goal of tracing how speculation migrated from trading floors into the platform economy.