Social media’s brand logic makes normal mind-changing socially punished

Evidence

To this I would add the inability to publicly change our minds, i.e., to express different selves over time. This is one of the things I find the most absurd about our current social media, since it’s completely normal and human to change our minds, even about big things. Think about it: Would you want to be friends with someone who never changed their mind about anything? — Jenny Odell, How to Do Nothing, 551

Categorization

• XREF: Responds to Zuckerberg’s ‘one identity’ claim quoted later — the two passages together form Odell’s argument. — connects to: Social media’s technical features encode and reinforce contradictory status values — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 644; Widespread discontent is privatised into consumption and social-media venting — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1355