Social experience proved the surest lure for getting people online
Evidence
In its primitive way, AOL had proven decisively that the surest means of getting people to spend more time with their computers was to promise some kind of social experience. Since the 1980s, the geeks and nerds had embraced the online world as a safe space in which to socialize; AOL’s signal achievement was proving that with a much wider range of social milieus, a great many other types could be lured online as well to visit “cyberspace.” — Tim Wu, The Attention Merchants, 983
Categorization
- XREF: Connects to prior chapters’ history of AOL’s rise as an attention platform. — connects to: Social interaction proved a stronger attention lure than traditional content — Tim Wu, The Attention Merchants, 723; Early web community pioneers worked deliberately to shape technology toward human connection — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 132; Social media is precision-engineered to exploit adolescent desires for peer recognition. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1432
Broader Connections
- Social interaction proved a stronger attention lure than traditional content
#expands(0.92) — Tim Wu, The Attention Merchants, 723 - Early web community pioneers worked deliberately to shape technology toward human connection
#expands(0.75) — Alice E. Marwick, Status Update, 132 - Social media is precision-engineered to exploit adolescent desires for peer recognition.
#expands(0.72) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1432