Shifting from I to we drives conformity and self-exemplification.

Evidence

When individuals attach to or are born into a religion, the individual may extend the self to include the religion’s collective identity, and shift from I to we, and thus the individual sees the group as an important aspect of the self. As the self extends to the collective, we will seek to conform our attitudes and behavior so that we are an exemplar of the group (Turner et al., 1987). — Roderick M. Kramer, Geoffrey J. Leonardelli, Robert W. Livingston, Social Cognition, Social Identity, and…, 911

Categorization

• corroborated: 2 independent passages support this claim — Roderick M. Kramer, Geoffrey J. Leonardelli, Robert W. Livingston, Social Cognition, Social Identity, and…, 911