Semantic-level misreadings of media are socially structured, not errors
Evidence
Literal or denotative āerrorsā are relatively unproblematic. They represent a kind of noise in the channel. But āmisreadingsā of a message at the connotative or contextual level are a different matter. They have, fundamentally, a societal, not a communicative, basis. They signify, at the āmessageā level the structural conflicts, contradictions, and negotiations of economic, political, and cultural life. ā Hall, Stuart, Essential Essays, Volume 1, 808
Categorization
- XREF: Reverses the information-theory ānoise in the channelā framing ā connects to the readerās earlier āCommunication as Cultureā work distinguishing transmission from ritual models.