Self-promotion violates gendered prescriptions for women’s behavior
Evidence
Undoubtedly, the scope of public visibility is shaped by gendered expectations about self-promotion: across cultural and professional contexts, women disproportionately experience discomfort by the directive to “put themselves out there.” “Self-promotion,” psychologists Corinne Moss-Racusin and Laurie A. Rudman contend, “violates female prescriptions to be helpful, supportive, and other-oriented.” In a study of female musicians, creative industries scholar Christina Scharff found that many were hesitant to engage in brazen self-promotion due to factors implicated in social norms. They include the contradiction between self-promotion and norms about women’s performances of femininity; the fact that participating in commerce threatens their artist status; and finally, the negative connotations associated with “selling yourself” as a woman. These considerations brush against attention-seeking commands embedded within social media culture. — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love, 337
Categorization
- XREF: Moss-Racusin/Rudman and Scharff offer the empirical backbone for ch3’s ‘emotional labor’ threads and the moral panic-on-women angle. — connects to: Moral panics about women online repeat Victorian fears of women in stores — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love:…, 53; Female bloggers are uniquely chastised for seeking compensation — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love:…, 453; Communality prescriptions make women self-restrict from asking for promotions (+4 more)
Broader Connections
- Communality prescriptions make women self-restrict from asking for promotions
#corroborates(0.92) - Women’s online self-presentation is judged more harshly than men’s in tech culture
#exemplifies(0.80) — Alice E. Marwick, Status Update, 722 - Women’s lower self-citation yields competence-versus-likability penalties in academia
#exemplifies(0.78) — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love, 621 - Women self-select away from the highest-reward positions, sustaining gender hegemony
#expands(0.72) — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice, 767