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Selective perception theory masks the structured clustering of audience misreadings

Selective perception theory masks the structured clustering of audience misreadings

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tagsja-picks, category/contrarian-or-surprising

Sep 20, 20261 min read

Selective perception theory masks the structured clustering of audience misreadings

Related

  • Audience readings cluster into structured patterns rather than random individual variation (similarity 0.84)
  • Selective perception theory falsely privatizes systematically structured audience readings (similarity 0.83)
  • Trained listener panels differ systematically from the general audience (similarity 0.79)
  • Representation and misrepresentation differ only by degree within a shared field of discourse. (similarity 0.79)

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  • Selective perception theory masks the structured clustering of audience misreadings
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  • Apparent audience 'misunderstanding' often signals departure from dominant preferred codes.
  • So-called selective perception follows structured patterns, not random individual variance.
  • Trained listener panels differ systematically from the general audience