Seed participants’ Facebook friends expanded 270,000 people into 70 million profiles

Evidence

The 270,000 paid participants returned data on up to 70 million Americans specifically – 30 million of which were shared with Cambridge Analytica, who paid Kogan about £800,000 to get the data. — Sander van der Linden, Foolproof, 496

Categorization

• XREF: connects to: Facebook ran a 61-million-user experiment on political mobilization in 2010 — Shoshana Zuboff, The Age of Surveillance Capitalism, 935; Friend scraping expanded 270,000 paid participants into data on 87 million people — Sander van der Linden, Foolproof: Why Misinformation Infects…, 496

Broader Connections

• Facebook ran a 61-million-user experiment on political mobilization in 2010 #exemplifies (0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 935