Search queries yield collateral behavioral data beyond the key words themselves
Evidence
For example, in addition to key words, each Google search query produces a wake of collateral data such as the number and pattern of search terms, how a query is phrased, spelling, punctuation, dwell times, click patterns, and location. — Shoshana Zuboff, The Age of Surveillance Capitalism, 208
Categorization
- DEFINE: Concretely specifies what ‘data exhaust’ means by enumerating the collateral data types a single query produces.
- CANDY: A neat, tweetable example of how your every search leaves eleven trails of data behind it.
- XREF: connects to: Apps collect data beyond user control while framing collection as enhanced experience — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 517; Behavioral surplus is data used beyond improving search service quality — Shoshana Zuboff, The Age of Surveillance Capitalism, 232; Search query data reveals real-world events before traditional media does — Shoshana Zuboff, The Age of Surveillance Capitalism, 233 (+4 more)
Broader Connections
- Behavioral surplus is data used beyond improving search service quality
#expands(0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 232 - Search query data reveals real-world events before traditional media does
#expands(0.82) — Shoshana Zuboff, The Age of Surveillance Capitalism, 233 - Search query data predicts events and trends faster than traditional media
#expands(0.75) — Shoshana Zuboff, The Age of Surveillance Capitalism, 235 - Search queries capture users in an unusually valuable intentional state for advertisers.
#expands(0.72) — Tim Wu, The Attention Merchants, 872