Scalar quantification, not movement, is what makes vectoralist power exploitative

Evidence

The digitalization that ‘replaces attentional energy with electrical energy’ opens magnificent perspectives for future developments as it multiplies the powers of our live attention – on condition, however, that it is not imprisoned in the cage of the short-term profit calculations that characterize financial capitalism. The vectoralist class is not exploitative because of its ‘power to move anything and everything’, but because of its requirement that ‘value be realized’ in countable terms. Such is THE TRUE CHALLENGE OF THE DIGITAL CULTURES now emerging: how can you take advantage of the vectoral power of the digital without allowing yourself to be imprisoned in the scalar cages of digitalization? Only the art of interference, the elusive strength of hackers, can rise to such a challenge – which is at the heart of the attention ecology in the age of its electrification. — Yves Citton, The Ecology of Attention, 239

Categorization

  • SEED: A possible essay: hacking as the refusal of quantified attention — counting versus un-countable attention in platform capitalism.
  • XREF: The claim that digitalization replaces attentional energy with electrical energy connects to Manovich’s computerization of culture and to the attention-economy literature.