Sarnoff loved technology itself more than the entertainment it carried.

Evidence

As historian David Halberstam put it, “He was not a man of entertainment, he was instead a poet of technology, he understood and loved the instruments themselves, genuinely loved touching them, loved the smell and language of the lab.” One might add, he loved the game of war and of building empire. — Tim Wu, The Attention Merchants, 346

Categorization

• CANDY: A vivid character sketch — the technology-loving mogul who inspired other builder-titans.