San Francisco technoculture before the dot-com boom fused cyberutopianism with rave and drug culture.

Evidence

Before the dot-com boom, cutting-edge San Francisco technoculture had focused on the revolutionary potential of raising consciousness and building community through computer networks. This utopian ideal was strongly influenced by Marshall McLuhan, rave culture, psychedelic drugs, and the possibility of tribal, collective or ga ni zation. — Alice E. Marwick, Status Update, 124

Categorization

  • DEFINE: Establishes the ‘cyberdelic’ precursor culture that influencer/self-branding culture emerged from and later displaced.
  • XREF: connects to: San Francisco web culture grew directly out of rave culture — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 129; Early internet culture imagined cyberspace as a utopian realm transcending bodily and everyday limits. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 126

Broader Connections