Right-wing media empires were sustained by advertising from scam products.

Evidence

The entire internet media ecosystem relied on dubious products, especially as the core media platforms cared less and less about how they funded their operations. Right-wing pundits propped up their empires with ad revenue from scams involving gold bullion, collectible plates, and dietary supplements. Alex Jones famously bankrolled Infowars by selling a nootropic with Bacopa called Brain Force Plus. — W. David Marx, Blank Space, 593

Categorization

• ADDENDUM: Supports the broader argument that fraudulent self-help commerce is a signature of the era, a mechanism for the omnivore monoculture thesis.