Right-wing data firms hold detailed profiles on nearly all registered US voters.

Evidence

According to the Center for Media and Democracy, by November 2018 the Koch brothers–funded i360 had developed detailed “personality profiles” on 89 percent of the U.S. population and were microtargeting messages in ways that “revolutionized political communications.” … Data Trust, a private consultancy long used by the Republican National Committee, is another repository of voter data. According to UpGuard, the firm where Vickery presently serves as director of cyber risk research, a 2017 data breach, also discovered by Vickery, led to the personal information of “potentially near all of America’s 200 million registered voters” and linked to “a publicly accessible cloud server owned by Republican data firm Deep Root Analytics.” Within the Deep Root Analytics database, according to UpGuard, “the folder ‘data-trust’ appears to contain nothing less than the full fruits of this RNC/Data Trust effort to house as comprehensive and detailed a repository of potential 2016 voter information.” (As soon as Deep Root Analytics was made aware of the breach, they took action to secure the database.) — Katherine Stewart, The Power Worshippers, 691

Categorization

• XREF: Supports and extends the earlier-argued claim that movement power operates through elite inside channels; also connects to the broader surveillance-capitalism literature in the reader’s knowledge base. — connects to: A Christian nationalist nonprofit held data on nearly every US voter. — Katherine Stewart, The Power Worshippers: Inside the…, 689
• recurring: this claim recurs 2 times within its source

Broader Connections

• A Christian nationalist nonprofit held data on nearly every US voter. #exemplifies (0.90) — Katherine Stewart, The Power Worshippers, 689