Revolutionary ideology was routinized into beauty product copywriting

Evidence

But there was a bigger picture that I didn’t quite see, and that was the all-out war on meaning that this new stage of progressive-cloaked capitalism represented. In the end, what mattered most about those campaigns was the boldness with which they were broadcasting that, from here on out, nothing means anything anymore: if MLK and Gandhi and Bob Dylan can all be conscripted as neoliberal shills, then absolutely anything and anyone can be severed from their contexts and made to mean their precise opposite. The story beneath the story was the normalization of the disassociation between words from reality, which could only usher in the era of irony and flat detachment, because those seemed like the only self-respecting postures to adopt in a world in which everyone was lying all the time. — Naomi Klein, Doppelganger, 505 (#expands, via linked claim)

Categorization

• XREF: connects to: Co-opted revolutionary iconography normalized the disassociation of words from reality. — Naomi Klein, Doppelganger: A Trip into the Mirror…, 505

Broader Connections

• Co-opted revolutionary iconography normalized the disassociation of words from reality. #expands (0.90) — Naomi Klein, Doppelganger, 505