Revival versions can displace the original in cultural memory

Evidence

And yet, with the national celebration of teds in the 1970s, drape coats and brothel creepers entered into the canon of permanent English style. “It was the young Teds of the seventies,” write the teddy boy historians Ray Ferris and Julian Lord, “who firmly established the Teddy Boys as an enduring feature of the British social landscape and not just a passing fad.” In fact the teddy boy version of Edwardian style is perhaps more memorable today than the actual dress of the Edwardian age. This reveals, however, how retro can be distorting in its own way. Our memory of certain looks tends to reflect the revival over the original. Later teddy boys looked not to yellowing tabloid photographs of fifties teds for style guidance but to Ringo Starr’s outfits in his 1973 retro fifties film, That’ll Be the Day. — W. David Marx, Status and Culture, 679

Categorization

  • XREF: connects to: Many honored traditions were invented recently for commercial reasons — W. David Marx, Status and Culture: How Our Desire for…, 649; Retro revivals produce weak derivatives consumers bypass for originals. — W. David Marx, Status and Culture: How Our Desire for…, 780; Retro revivals genuinely diversify present-day cultural understanding — W. David Marx, Status and Culture: How Our Desire for…, 680 (+5 more)

Broader Connections