Returned-goods liquidation renders products interchangeable and homogeneous

Evidence

The kinds of products represented are likewise excessively diverse: there are dog treats, drones, Christmas sweaters of a weight-lifting Santa. Of course, this diversity inverts into an indistinct homogeneity; “products” become a singular category of interchangeable items, not a series of truly distinct things. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 262

Categorization

  • ADDENDUM: The diversity-to-homogeneity inversion is a strong concrete instance of commodity abstraction that could ground analysis of a real creator’s market-facing content.
  • XREF: Relates to Marx’s commodity fetishism and the labor theory of value as abstraction of concrete use-values into exchange-value — the liquidation bin as a physical picture of commodity abstraction.