Repeated ideological formulas work like magic rituals to enclose the mind.

Evidence

At the nodal points of the universe of public discourse, self-validating, analytical propositions appear which function like magic-ritual formulas. Hammered and re-hammered into the recipient’s mind, they produce the effect of enclosing it within the circle of the conditions prescribed by the formula. — Herbert Marcuse, One-Dimensional Man, 384

Categorization

  • XREF: Directly bridges to attention economy: repetition-as-control is the same mechanism as media saturation. — connects to: Mythic figures are compulsive repetitions where curse, crime, and guilt form a closed cycle.; Sacrifice’s dual function—self-surrender and self-preservation—turns magic into cunning rationality. — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 299; Elementary foundational ideas grow into political pillars through innumerable repetition — Antonio Gramsci, Selections from the Prison Notebooks, 651 (+5 more)
  • SEED: Article angle: repetition in contemporary media (algorithmic suggestion loops) as the ‘magic-ritual’ enclosing the mind Marcuse describes.

Broader Connections