Regulating surveillance capitalism depends on society rejecting behavioral prediction markets

Evidence

These are vital and necessary accomplishments, and the question that is most important to our story is whether this new regulatory regime can be a springboard to challenging the legitimacy of surveillance capitalism and ultimately vanquishing its instrumentarian power. In time, the world will learn if the GDPR can move out in front of Big Other, reasserting a division of learning aligned with the values and aspirations of a democratic society. Such a victory would depend upon society’s rejection of markets based on the dispossession of human experience as a means to the prediction and control of human behavior for others’ profit. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1537

Categorization

• XREF: connects to: Behavioral prediction markets treat people as raw material and targets, never as participants — Shoshana Zuboff, The Age of Surveillance Capitalism, 1029; User refusal to share data, not technical limits, is the core obstacle to prediction — Shoshana Zuboff, The Age of Surveillance Capitalism, 248; Surveillance firms fight privacy law because regulation threatens behavioral surplus extraction — Shoshana Zuboff, The Age of Surveillance Capitalism, 337