Refusing to name a shooter denies them the fame they crave.

Evidence

Ardern refused to do what mainstream media did in the direct aftermath of the massacres. She did not utter the shooter’s name once, and blocked his path toward the fame he desperately craved: “He is a terrorist. He is a criminal. He is an extremist. But he will, when I speak, be nameless.” … These were indictments that pundits and politicians typically reserved for Muslims. Ardern turned the War on Terror tenet that tethered terrorism to Islam on its head. And she pierced the protective shield of whiteness by calling the shooter precisely what he was, a terrorist. — Khaled A. Beydoun, The New Crusades_ Islamophobia and the…, 1032

Categorization

• XREF: Connects to the emerging literature on mass-shooter fame-seeking and media contagion; practical media-guidelines debate. — connects to: Fame is treated as an earned given, not a legitimate goal — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 404