Rearticulation reworks existing racial ideologies to give them new meanings

Evidence

Omi and Winant describe the rearticulation of racism as: “A practice of discursive reorganization or reinterpretation of ideological themes and interests already present in the subjects’ consciousness, such that these elements obtain new meanings or coherence” (1994:173). Elsewhere, Omi has defined rearticulation as “the strategic use of race to deflect the issue of race” (Omi and Takagi, 1996:157). — David Theo Goldberg, John Solomos, A Companion to Racial and Ethnic Studies, 1872

Categorization

• DEFINE: Defines Omi and Winant’s key concept of racial rearticulation with two distinct formulations.
• XREF: connects to: Transposing white supremacy to supremacy of whites reveals its meaning. — Robert P. Jones, White Too Long: The Legacy of White…, 58