Reaching far-right audiences signals real power beyond selling books

Evidence

In my meager defense, Wolf’s elevated status on Bannon’s podcast marked a major development in the life of my doppelganger. It’s one thing to be invited onto a flagship show of the Trumpian right to freestyle about vaccine passports or to trash Joe Biden—any semi-prominent self-described Democrat would be welcome to pull that stunt. It’s quite another to be the person whom Steve Bannon goes to for exclusive reaction to one of the first post–White House speeches by Donald Trump—a man whom the vast majority of Bannon’s listeners are utterly convinced is the rightful president of the United States (and whom Wolf had referred to, in her earlier life, as “a horrible human being, an awful person”). It’s not just that it sells books and subscriptions to her website. It signals real power—the ability to reach and potentially influence the behavior of millions of people. — Naomi Klein, Doppelganger, 310