Radio sponsorship doubled Pepsodent toothpaste sales within a year

Evidence

The proof was in the pudding, in the sense that the show did save Pepsodent toothpaste, at least for a while. Sales increased more than twofold between 1929 and 1930. Emboldened, Templin doubled down on his bet, sponsoring in 1931 The Rise of the Goldbergs, another fifteen-minute serial, this one about a Jewish family living in the Bronx. — Tim Wu, The Attention Merchants, 325

Categorization

• CANDY: Pepsodent’s sales doubling from a radio sponsorship is a compact, tweetable data point.
• XREF: connects to: Early radio advertising could more than double a sponsor’s product sales — Tim Wu, The Attention Merchants, 337

Broader Connections

• Early radio advertising could more than double a sponsor’s product sales #exemplifies (0.95) — Tim Wu, The Attention Merchants, 337