Radio’s power lay in giving listeners a visceral sense of being present at events

Evidence

Murrow’s broadcasts revealed the medium’s matchless power of immediacy. Giving his listeners a visceral, emotional sense of being there, it was as if he had created a means of teleportation. Every broadcast he began with “This…is London” and then simply described what he had seen that day. — Tim Wu, The Attention Merchants, 369

Categorization

• XREF: Connects to the book’s broader thesis about attention merchants exploiting medium-specific immediacy; pairs with later chapters on how each new medium (TV, internet) sells presence. — connects to: Sensation anchors awareness in immediate present presence — Pauline Oliveros, Deep Listening, 242; People simultaneously dread and crave being listened to by an audience. — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 2244
• CANDY: The ‘This… is London’ broadcast style is instantly graspable and shareable.

Broader Connections

• Sensation anchors awareness in immediate present presence #expands (0.85) — Pauline Oliveros, Deep Listening, 242