Racism is naturalized as common sense, not recognized as ideology.

Evidence

Ideologies tend to disappear from view into the taken-for-granted “naturalized” world of common sense. Since (like gender) race appears to be “given” by Nature, racism is one of the most profoundly “naturalized” of existing ideologies [emphasis added]. — Deepa Kumar, Islamophobia and the Politics of Empire, 263

Categorization

Category: Definitional Content

  • DEFINE: Defines how ideology naturalizes itself into taken-for-granted common sense.
  • XREF: Connects to Hall’s encoding/decoding work and to the reader’s broader interest in how power hides in discourse.