Racial domination is reproduced by ‘doing nothing special’ through market and preference neutrality.

Evidence

So racial americanization is produced by seeming to do nothing special. This “doing nothing special” consists of a mix of being guided by the presumptive laws of the market, the determinations of the majority’s personal preferences, and the silencing of all racial reference with the exception especially of racial profiling for purported purposes of crime and terror control. The latter silencing fails to distinguish between exclusionary racist designs and practices, on one hand, and redressive or ameliorative racial interventions, on the other, reducing the latter to the former as the only contemporary racist expressions worth worrying about. — David Theo Goldberg, The Threat of Race, 395

Categorization

• DEFINE: Defines Goldberg’s concept of racial americanization as a passive, market-driven reproduction rather than active design.
• SEED: An article angle: how ‘colorblindness’ as a stated stance actually functions as a tool that equates anti-racist remedies with racism itself.