Racial code words yielded to reverse-racism allegations as a mass strategy

Evidence

“Code words” never disappeared and never lost their rearticulative utility. But their deployment was inadequate to the task of mobilizing an adequate mass base for racial reaction, especially one that could incorporate the political center, not just the whites of the Jim Crow South, but whites nationally as well. In order to reach out further, the new right developed the ideologically grounded “reverse racism” allegation. This took shape over the 1970s. — Michael Omi, Howard Winant, Racial Formation in the United States, 208

Categorization

• XREF: Directly corroborates and extends the reader’s existing vault material on ‘rearticulation’ of racial ideology and coded racial appeals; connects to Carol Anderson’s account of the decline in white moderates and dog-whistle politics literature.