Public figurehood under brand logic forbids change, ambiguity, and contradiction

Evidence

I would add the inability to publicly change our minds, i.e., to express different selves over time. … For a brand as for a public figure—which, as we now know, any Twitter user can accidentally become overnight—change, ambiguity, and contradiction are anathema. — Jenny Odell, How to Do Nothing, 552

Categorization

Category: Contrarian or Surprising Claims

• SEED: Angles directly toward the reader’s defense project: Odell’s point is that to change your mind is to refuse the constant-alarm-bell present.

Related

• Social media’s brand logic makes normal mind-changing socially punished (similarity 0.84)
• Public opinion resists change while conversation invites being changed (similarity 0.80)
• Corporate brand logic imposes a forced timeless consistency on personal identity (similarity 0.78)