Public familiarity with a challenger candidate grows steadily across a campaign.

Evidence

During the spring primaries (January- June), the emotions are minimally—statistically insignificantly—associated with change in campaign involvement. If anything, partisanship is dominant. It is only during the fall campaign that candidate-induced emotional response spurs involvement. Crucially, the dominant factor becomes enthusiasm, not anxiety. — John T. Jost and Jim Sidanius, Political Psychology, 1736 (#complicates, via linked claim)

Categorization

• XREF: connects to: Campaigns modestly increased public awareness of candidate policy differences in 1980.; Emotional influence on campaign involvement emerges only late in the cycle — John T. Jost and Jim Sidanius, Political Psychology, 1736

Broader Connections

• Emotional influence on campaign involvement emerges only late in the cycle #complicates (0.74) — John T. Jost and Jim Sidanius, Political Psychology, 1736