Protestantism outflanked the Counter-Reformation by exploiting vernacular print markets

Evidence

Where Luther led, others quickly followed, opening the colossal religious propaganda war that raged across Europe for the next century. In this titanic ‘battle for men’s minds’, Protestantism was always fundamentally on the offensive, precisely because it knew how to make use of the expanding vernacular print-market being created by capitalism, while the Counter-Reformation defended the citadel of Latin. The emblem for this is the Vatican’s Index Librorum Prohibitorum – to which there was no Protestant counterpart – a novel catalogue made necessary by the sheer volume of printed subversion. — Benedict Anderson, Imagined Communities, 178

Categorization

  • XREF: connects to: Capitalism’s search for monoglot mass markets drove print vernacularization — Benedict Anderson, Imagined Communities: Reflections on…, 175; Print-capitalism enabled the Reformation to outspeed Rome’s communications — Benedict Anderson, Imagined Communities: Reflections on…, 177; Luther exploited the printing press with short vernacular pamphlets — Andrew Pettegree, Arthur der Weduwen, The Library- A Fragile History, 230 (+5 more)

Broader Connections