Property ownership is a racialized, obscured basis of influencer success
Evidence
Even the whitewashed veneers of luxury and opulence that we see in influencer content cannot conceal the material reality of capitalism today and, in fact, as we show over the course of this book, can serve as a route directly into the hidden abode of production. The global infrastructures of capital—warehouses, supply chains, shipping industries—are profoundly racialized. The chapters of this book emphasize the ownership of varied, large-scale forms of capital, including homes, cars, and warehouses. We show that property ownership is a significant, obscured part of “success” in influencer culture. Given long-standing governmental policies that discriminate by race to prohibit or discourage property ownership by nonwhite people, this is another way that influencer culture reproduces a norm of whiteness. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 42
The global infrastructures of capital—warehouses, supply chains, shipping industries—are profoundly racialized. The chapters of this book emphasize the ownership of varied, large-scale forms of capital, including homes, cars, and warehouses. We show that property ownership is a significant, obscured part of “success” in influencer culture. Given long-standing governmental policies that discriminate by race to prohibit or discourage property ownership by nonwhite people, this is another way that influencer culture reproduces a norm of whiteness. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 42
Categorization
- XREF: Central to the reader’s goal: names the four infrastructures (homes, cars, warehouses) and frames property ownership as the hidden route into the abode of production. — connects to: Top marketing influencers skew overwhelmingly male and white — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love:…, 486
- corroborated: 2 independent passages support this claim — Grant Bollmer, Katherine Guinness, The Influencer Factory: A Marxist…, 42