Programming perception through technical devices leads to programming behavior
Evidence
Digitalization does not only, therefore, effect a grammatization of the sensory continuum (reduced to more or less nuanced samples of the reality represented). It also participates in a PROGRAMMING procedure, which is to say, in a protocol which, by determining the input of the concrete continuum as abstract data, materially (and not just culturally) preconfigures our perception of reality. In other words: every grammatization implies a certain grammar which is imposed through it. This is the fundamental intuition animating all of Vilém Flusser’s thought, which we have hardly begun to evaluate: the programming of our perceptions by our technical devices necessarily leads to the programming of our behaviour, because our attention is preconfigured. — Yves Citton, The Ecology of Attention, 210
Categorization
- XREF: Directly extends the Frankfurt School theme of technological rationality (Adorno, Horkheimer) — attention preconfiguration is a mechanism-level update of instrumental reason. — connects to: Informal status behaviors become formalized status affordances when platforms embed them in software — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 260; Educational technology personalization revives behaviorist learning theories long rejected in psychology — , The Braided Reading EPUB: 5-Year…, 1062; Behavior-change techniques have migrated from face-to-face to automated digital tools at scale — Shoshana Zuboff, The Age of Surveillance Capitalism, 2444 (+4 more)
Broader Connections
- IoT sensors can modify human behavior as easily as device behavior
#epitomizes(0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 917 - Behavior-change techniques have migrated from face-to-face to automated digital tools at scale
#expands(0.82) — Shoshana Zuboff, The Age of Surveillance Capitalism, 2444 - Educational technology personalization revives behaviorist learning theories long rejected in psychology
#expands(0.80) — , The Braided Reading EPUB, 1062 - Education automates perception-reaction links, blurring the line between passivity and activity
#exemplifies(0.78) — Yves Citton, The Ecology of Attention, 372 - Computer-vision modules are being embedded in appliances and toys to sense human behavior
#exemplifies(0.75) — Shoshana Zuboff, The Age of Surveillance Capitalism, 752