Postwar propaganda deliberately reversed women’s wartime independence

Evidence

The 50s socialization of black women to assume a more subordinate role in relation to black men occurred as part of an overall effort in the U.S. to brainwash women so as to reverse the effects of World War II. As a result of the war, white and black women had been compelled to be independent, assertive, and hardworking. White men, like black men, wanted to see all women be less assertive, dependent, and unemployed. Mass media was the weapon used to destroy the new-found independence of women. — bell hooks, Ain’t I a Woman_ Black Women and…, 513

Categorization

  • XREF: Parallels the postwar domesticity-boom account, and its media-driven nature, familiar from general feminist historiography. — connects to: Post-war middle-class stability rested on repressing queer folk and women — Max Haiven, Cultures of Financialization, 145