Postmodern ethnicity is an optional consumer choice rather than an imposed identity.

Evidence

The dialectic of neoethnicity, then, clearly belongs here, for there is a “difference,” one would think, between one’s being condemned to be identified as a member of a group and a more optional choice of the badge of group membership because its culture has become publicly valorized. Ethnicity in the postmodern, in other words — neo-ethnicity — is something of a yuppie phenomenon, and thereby without too many mediations a matter of fashion and the market. — Fredric Jameson, Postmodernism, or, The Cultural Logic…, 738

Categorization

• DEFINE: Sharp definition of ‘neo-ethnicity’ as voluntary, market-mediated badge-wearing as opposed to ascribed identity — exactly the kind of precise conceptual distinction the reader needs.
• XREF: Pairs with the reader’s stated interest in parody vs pastiche and waning of affect — this is the same voluntarist/surface logic applied to identity rather than aesthetic style. — connects to: People’s desire for generic homogeneity is a communist longing, not consumer conformity. — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 2201