Postindustrial class structures arose from consumer affluence and corporate capital

Evidence

Stuart demonstrates how much Hoggart’s book belonged to the opening of a new conjuncture, which would ultimately lead to the emergence of postindustrial class structures, based on corporate capital, money, celebrity, lifestyle, hedonism, and consumption. 
 Here he traces the debate about affluence back to the 1950s, noting that as early as 1959 the Labour Party leader Hugh Gaitskell questioned whether, as a political force, Labour could possibly survive “the coming of the car, the telly, the washing machine and the fridge.” — Hall, Stuart, Essential Essays, Volume 1, 121

Categorization

Category: Factual Claims

  • XREF: Connects to Galbraith’s ‘affluent society’ and to the affluence debate that shaped later Thatcherism analyses in part IV.
  • SEED: An essay on how consumer culture shifted working-class politics from production to consumption identity.

Broader Connections