Post-recession millennials abandoned hipster itinerancy for profit-seeking creative careers

Evidence

The antidote to precarity is stability, and in the wake of the Great Recession, no one wanted to be an unambitious, itinerant hipster. There was no millennial respect for bartenders in porkpie hats making craft cocktails. They wanted careers. In 2015, David Infante of Mashable proposed a replacement term for hipster: yuccie, short for “young urban creatives.” Yuccies, he wrote, were “infected by the conviction that not only do we deserve to pursue our dreams; we should profit from them.” Their dream was “getting rich quick and preserving creative autonomy.” — W. David Marx, Blank Space, 309

Categorization

• ADDENDUM: The yuccie as creative-class reformulation parallels the immodesty piece’s logic of identity signaling, but here the signal is reversed — conspicuous careerist consumption rather than dress.