Post-Civil War evangelical revivalism adapted to consumer culture permanently

Evidence

The Great War brought to a head mounting tensions within American Protestantism. On the one hand, a respectable, church-centered Protestantism had long located religious authority in the institutional church and ordained clergy. From time to time, however, evangelical revival movements would sweep across the nation. These revivals could disrupt the status quo and at times upend social hierarchies, before traditional denominational authority would once again reassert itself. But in the years after the Civil War, a new and enduring manifestation of evangelical revivalism took hold, one perfectly suited to the emerging consumer culture. — Kristin Kobes Du Mez, Jesus and John Wayne, 41

Categorization

• DEFINE: Lays the groundwork for the book’s central method: evangelical identity transmitted through commercial/consumer culture, not pulpit theology.
• XREF: connects to: Frontier camp-meeting revivals stamped the American South with an evangelical revivalist culture — Randall Balmer, Bad Faith: Race and the Rise of the…, 43