Pokémon Go directs behavior modification toward targets players never consciously perceive

Evidence

Pokémon Go takes these capabilities in a wholly new direction, running game players through the real world, but not for the sake of the game they think they are playing. Hanke’s unique genius is to point the game’s behavior-modification efforts toward a target that occupies an unexplored zone beyond the boundaries of players’ awareness. It aims to shape behavior in an even larger game of surveillance capitalism. — Shoshana Zuboff, The Age of Surveillance Capitalism, 985

Categorization

• QUESTION: What exactly is the target — movement through physical space, data collection habits, or something else? Worth pinning down in later chapters.
• XREF: connects to: Pokémon Go pioneered automated mass conditioning of behavior into prediction markets — Shoshana Zuboff, The Age of Surveillance Capitalism, 979; Games like Pokémon Go serve as experimental prototypes for broad behavioral modification infrastructure — Shoshana Zuboff, The Age of Surveillance Capitalism, 1002; Pokémon Go functioned as a covert surveillance-capitalism apparatus to herd players toward commercial locations — Shoshana Zuboff, The Age of Surveillance Capitalism, 1000 (+3 more)

Broader Connections

• Games like Pokémon Go serve as experimental prototypes for broad behavioral modification infrastructure #expands (0.95) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1002
• Behavioral modification works best when targets stay unaware #corroborates (0.95) — Shoshana Zuboff, The Age of Surveillance Capitalism, 962
• Pokémon Go functioned as a covert surveillance-capitalism apparatus to herd players toward commercial locations #expands (0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1000
• Behavioral modification requires asymmetries of knowledge and power #corroborates (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 874
• Pokémon Go’s location tracking aimed to compile one of the most detailed social graphs #expands (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 996