Platforms replace asymmetry with reciprocity but lose editorial filtering

Evidence

Broadcasting and publishing establish a linear and one-way connection between a broadcaster or publisher and many potential recipients. The two sides encounter each other in different roles: on the one side, publicly identifiable or known producers, editors and authors responsible for what they broadcast or publish; on the other side, an anonymous audience of readers, listeners or viewers. In contrast, platforms provide a multifaceted communicative connection open to networking that facilitates the spontaneous exchange of possible contents between potentially many users. The latter are not differentiated as regards their roles by the medium alone; rather, in communicative exchanges on spontaneously chosen topics, they encounter each other as participants who are in principle equal and self-responsible. Unlike the asymmetrical relationship between broadcasters or publishers and recipients, the decentralized connection between these media users is fundamentally reciprocal, but its content is unregulated because professional filters are lacking. — Jürgen Habermas, A New Structural Transformation of the…, 33

Categorization

  • DEFINE: Spells out the role-asymmetry between broadcast and platform communication patterns.
  • XREF: connects to: Major social platforms degenerated into engagement-driven imitation lacking distinct culture. — W. David Marx, Blank Space: A Cultural History of the…, 702; Platform monetization replaced artistic gatekeepers with view-maximizing incentives — W. David Marx, Blank Space: A Cultural History of the…, 289; Valuation on social media rewards homogeneous streams over genuine difference — Grant Bollmer, Katherine Guinness, The Influencer Factory: A Marxist…, 224 (+6 more)

Broader Connections