Platform companies converge into similar forms as they compete for the same data.

Evidence

These first two expansionary tendencies give platform monopolies a distinct path of expansion by comparison to traditional business models premised on vertical integration, horizontal integration, or conglomeration. Instead, platform expansion is driven by the need for more data, which leads to what we might call the convergence thesis: the tendency for different platform companies to become increasingly similar as they encroach upon the same market and data areas. — Nick Srnicek, Platform Capitalism, 90

Categorization

  • DEFINE: Defines the ‘convergence thesis’ — a key concept distinguishing platform expansion from traditional vertical/horizontal/conglomerate integration.
  • XREF: Directly relevant to Zuboff’s surveillance capitalism — convergence driven by data extraction is a distinct mechanism from Zuboff’s behavioral surplus framing. — connects to: Industrial platforms extract data to cement monopolies over global manufacturing — Nick Srnicek, Platform Capitalism, 62; Competition among platforms produces four systemic tendencies in the economy — Nick Srnicek, Platform Capitalism, 82; Data extraction needs force previously separate platforms into direct competition. — Nick Srnicek, Platform Capitalism, 90 (+2 more)

Broader Connections