Physical setting directly changes how people perceive a black man’s face.

Evidence

Social context also moderates what were thought to be relatively automatic associations; a black man in a church is perceived differently than when he is on a run-down street (Wittenbrink, Judd, & Park, 2001). — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice, 333

Categorization

• CANDY: A vivid, tweetable result: the same face registers completely differently depending on whether it’s seen in a church or on a run-down street.
• QUESTION: How much of the context effect is perceptual vs. semantic — do eye movements or initial encoding change?