Pharmaceutical firms and employers embraced health apps as cost-saving tools.

Evidence

Forbes reported on the excitement with which industry met this news: “Big pharm companies are launching hundreds of mobile apps… while corporations take extra mobile strides to keep employees’ health insurance costs down.…” — Shoshana Zuboff, The Age of Surveillance Capitalism, 2312

Categorization

• XREF: connects to: Health-related app downloads grew sharply as smartphone ownership expanded. — Shoshana Zuboff, The Age of Surveillance Capitalism, 2312