Personal intermediaries are the default route to new trust

Evidence

Trust in systems takes the form of faceless commitments, in which faith is sustained in the workings of knowledge of which the lay person is largely ignorant. 
 Trust in persons involves facework commitments, in which indicators of the integrity of others (within given arenas of action) are sought. 
 Reembedding refers to processes by means of which faceless commitments are sustained or transformed by facework. — Anthony Giddens, The Consequences of Modernity, 214 (#expands, via linked claim)

In the early development of the human individual, basic trust in stable circumstances of self-identity and the surrounding environment—ontological security—does not in the first instance rest upon a sense of the continuity of things or events. Rather, as we have noted, it derives from personal trust and establishes a need for trust in others which no doubt endures, in some form or another, throughout life. Trust in persons, as Erikson emphasises, is built upon mutuality of response and involvement: faith in the integrity of another is a prime source of a feeling of integrity and authenticity of the self. Trust in abstract systems provides for the security of day-to-day reliability, but by its very nature cannot supply either the mutuality or intimacy which personal trust relations offer. In this respect traditional religions are plainly different from modern abstract systems, because their personalised figures allow for a direct transfer of individual trust, with large elements of mutuality. In the case of abstract systems, by contrast, trust presumes faith in impersonal principles, which “answer back” only in a statistical way when they do not deliver the outcomes which the individual seeks. This is one of the main reasons why individuals at access points normally go to great pains to show themselves to be trustworthy: they provide the link between personal and system trust. — Anthony Giddens, The Consequences of Modernity, 272 (#expands, via linked claim)

Categorization

  • XREF: connects to: Social complexity forces the shift from personal to impersonal, system-governed trust.; System trust is faceless while personal trust and reembedding depend on facework. — Anthony Giddens, The Consequences of Modernity, 214; System trust cannot supply the mutuality that personal trust provides — Anthony Giddens, The Consequences of Modernity, 272 (+1 more)

Broader Connections