Performing at one-to-one scale deliberately neutralizes celebrity aura and asymmetry

Evidence

This maxim indicates the relationship that we want to establish with the public: we want to be at the same scale as them. […] At scale 1, you maintain a certain continuity in relationships. In other words 1:1 is a magic formula for warding off the aura that quickly surrounds people on the stage, which shatters the relationship, making it exaggeratedly asymmetrical […]. By approaching these places at a 1:1 scale (with our maxim, our tool), you ask yourself on each occasion about the auras that are at work, the codes, the playacting, the 1,000 biases which mean that where you should see a person, you don’t see them, or hardly, as though they were more or less absent. We are going to try to crack these codes, to see them for what they are, for their artifice. — Yves Citton, The Ecology of Attention, 300

Categorization

• SEED: The 1:1 scale maxim offers a concrete design principle for resisting attention-hierarchy in any platform or staged environment.
• STORYSTEM: A fiction seed: a performer collective whose entire ethos is anti-aura — refusing authenticity’s seduction by exposing its codes — could be a compelling dramatic engine.
• XREF: connects to: Micro-celebrity replaces the illusion of access with direct two-way fan interaction — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 279; Attention from audiences provides genuine affective and psychological benefits — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 518; Media audiences form one-sided intimate relationships with performers — Crystal Abidin, Internet Celebrity: Understanding Fame…, 74 (+2 more)

Broader Connections

• Attention from audiences provides genuine affective and psychological benefits #complicates (0.75) — Alice E. Marwick, Status Update, 518