Pepsi paid Michael Jackson an unprecedented $5 million for one commercial.

Evidence

Pepsi changed its slogan to “The choice of a new generation” and paid Michael Jackson an unprecedented $5 million to dance with children to a song set awkwardly to his “Billie Jean” (lyrics: “You’re the Pepsi Generation / guzzle down and taste the thrill of the day / And feel the Pepsi way”). — Tim Wu, The Attention Merchants, 631

Categorization

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