Peak TV supply doubled while cable subscriptions fell sharply

Evidence

Both cable television channels and scripted television productions have dramatically expanded in the past decade, which FX president John Landgraf famously coined “Peak TV.” One might assume that if supply is being increased so acutely, demand must be growing as well, but “cord-cutting”—in which pricey cable and satellite television subscriptions (averaging over a hundred dollars a month) are exchanged for more affordable video-on-demand internet services (averaging ten to fifteen dollars a month) or free, over-the-air broadcast television—continues to accelerate, reaching nearly 10 percent annual decline in 2022. — Andrew deWaard, Derivative Media, 315

Categorization

• DEFINE: Defines both ‘Peak TV’ and ‘cord-cutting’ with concrete price points that the reader needs to trace streaming economics.
• SEED: The supply/demand inversion of Peak TV against cord-cutting is a strong tension for an article on how streaming platforms structurally overproduce content nobody waits for.