Papi Jiang’s fame rests on perceived independence from management

Evidence

In contrast with the stereotyped depictions of commercial wanghong backed by celebrity incubators and talent agencies, the example of Papi Jiang is often offered as “a breath of fresh air (in the filthy waters of wanghong)” (Guo, 2016). The extremely successful Beijing-based micro-video celebrity relies on her acting talent and marked Shanghainese identity, uploading a constant stream of carefully scripted comedy sketches dealing with Chinese everyday life that her millions of fans find immediately relatable and untainted by the stigma of third-party management. — Crystal Abidin and Megan Lindsay Brown (eds.), Microcelebrity Around the Globe, 537

Categorization

• XREF: connects to: Small wanghong can value craft over fame and wealth — Crystal Abidin and Megan Lindsay Brown (eds.), Microcelebrity Around the Globe:…, 542