Packard framed mental privacy as the core defense against advertising.

Evidence

Ultimately, in Packard’s view, the only real defense was to cultivate mental privacy through the avoidance of advertising. “It is this right to privacy in our minds—privacy to be either rational or irrational,” wrote Packard, “that I believe we must strive to protect.” — Tim Wu, The Attention Merchants, 521

Categorization

• XREF: Mental privacy as a concept prefiguring today’s attention and surveillance debates.