Outrage strategies succeed through followers’ inattention more than their architects’ cunning.

Evidence

What I find most upsetting about this is not how conniving Cernovich and others are, but how quickly and dutifully everyone else has piled on. If the alt-right is betting on inattention and a knee-jerk reaction that spreads like wildfire, they’ve won that bet several times. — Jenny Odell, How to Do Nothing, 543

Categorization

• XREF: Reverses the usual focus on manipulators to implicate the complicit many — echoes Odell’s broader attention theme across the book.